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Capabilities

What I actually use day to day.

Grouped by how I think about the work: leadership and architecture first, then the layers underneath. This is not every tool I have ever touched, it is what I trust in production.

System architecture & leadership

  • Architecture ownership & engineering standards
  • Team lead: quality gates, reviews, delivery pace
  • Git, Linux, Apache, deployment ownership
  • Hands on for critical path features

Frontend engineering

  • React.js
  • Next.js concepts
  • JavaScript (ES6+)
  • Tailwind CSS
  • Bootstrap

Backend & APIs

  • Node.js & Express.js
  • Laravel
  • REST APIs & authentication
  • Integrations (payments, CRM, internal tools)
  • Flutter & Firebase for mobile delivery

Data & performance

  • MySQL & MariaDB
  • MongoDB
  • Scalable schema & query performance
  • Technical SEO: schema, hreflang, Core Web Vitals

CMS & web platforms

  • WordPress (custom themes & plugins)
  • Webflow
  • Editor safe components & routing

Marketing & growth

  • Social media: strategy, publishing, and community engagement
  • Paid advertising: campaign setup, creative alignment, budgets, and performance tracking
  • Content writing for landing pages, ads, email, and organic channels
  • Marketing campaigns end to end: briefs, messaging, launch, and reporting

Automation & AI workflows

  • Google Apps Script
  • Workflow automation & data sync
  • AI assisted development (speed + discipline)